Microsoft entered the ERP market in earnest with its acquisition of Navision in 2002. Once Microsoft entered the market, everyone wanted to include the Microsoft in their long list for evaluation. Microsoft got invited to a lot of selections, but rarely got to the short list. Why? The reason is Axapta had holes in both manufacturing and engineering.
All of that has now changed in 2007. Over the past few years Microsoft has rolled out several new versions that have added important features to their ERP product. More importantly, Microsoft has learned how to leverage the resources in their re-seller channel. Microsoft introduced their Industry Builder Solutions program that gave independent re-sellers an incentive to develop vertical industry solutions. To the buyer, we now see a very competitive ERP solution that has been tailored to the buyer’s vertical industry and is being presented by vertical industry experts.
Microsoft has moved up the chain significantly. Not only are they making it to the short list, they are winning a lot of deals.
It will be interesting to see who sells more new customers this year.