ERP vendor briefings help our team keep current with system enhancements and feature functions. By keeping up-to-date, we are better able to help our manufacturing clients go through an effective ERP selection process.
This post summarizes a recent briefing with Oracle representatives on the latest advancements to a number of Oracle products.
Today, we turn our attention to various applications including Oracle’s CRM product Fusion One, as well as other applications in the Oracle family.
We had the chance to see comprehensive features for sales management and CRM management, coupled with the enterprise integration ability that our clients will find useful.
Some stand-out features of this CRM solution include the role-based user experience so sales executives, sales managers, and sales reps can easily find and view the information they need to do their jobs.
The system is available as an on premise model, or a SaaS model that takes on Salesforce.com fairly aggressively.
Fusion CRM puts an industry focus on Health & Safety; Fulfillment Management; and Project Manufacturing organizations.
From all appearances, Fusion CRM will be a good option for our clients to consider against Salesforce.com. It offers deep CRM functionality, can is part of the Oracle ERP suite or integrate with existing ERP, and offers ease of use, which is helpful to the sales team member who needs to get productive fast.
Oracle Agile PLM
We’ve been watching with interest Oracle’s acquisition strategy, and how their efforts will benefit those manufacturers who turn to Oracle for ERP.
As an example, Oracle acquired Agile, a provider of product lifecycle management (PLM) software solutions. The offering we looked at is Oracle Agile PLM.
Agile had a focus on high-tech, life sciences, industrial manufacturing and consumer-packaged goods. Now, with the acquisition, companies get easy access to an integrated enterprise PLM solution.
Our tour demonstrated that Agile is a feature rich, sophisticated PLM product that can easily manage the entire product process – from the idea stage in an engineering environment, to research and development, to production and ultimately product retirement.
What’s noteworthy is the level of collaboration teams can enjoy within the complete Product Lifecycle Management process. We see many cases where companies, particularly industrial manufacturers, will benefit from features that support a cross-functional team approach to planning, developing, delivering and servicing complex industrial products. Users will be able to plan and execute simultaneous projects in order to manage resource allocation, cost, schedule, deliverables and key performance indicators.
Again, the PLM solution is flexible because it is not only suitable to purchase with new ERP, it can also add on in a fairly straightforward way to existing ERP already in house.
Thoughts for Manufacturers
What’s intriguing about these products, and others from Oracle including Taleo for recruitment and human resource management, and Oracle’s new acquisition Eloqua for marketing automation, is the flexibility a company now has when it comes to ERP implementation.
We would suggest a manufacturer look at these Oracle products to offer greater capabilities than might be available with standard ERP. Certainly in the case of CRM and PLM, the additional products work to deliver greater capabilities than other stand-alone tier two ERP packages.
A company can potentially gain richer, specialized features, which ultimately can be a more cost-effective approach.