Earlier in December, Ultra held a webinar to learn eCommerce best practices with NetSuite. NetSuite is no stranger to the ERP space, but with their recent acquisition by Oracle, they are an even bigger player now than ever. NetSuite offers a full range of software solutions, but this session allowed the company to weigh in on the eCommerce space specifically. Ultra welcomed Sanjay Mehta, a NetSuite Industry Principal in eCommerce, to share NetSuite’s take on how eCommerce is shaping the world, as well as how NetSuite has equipped themselves for a rapidly changing marketplace.
Today’s Look at eCommerce Best Practices with NetSuite
Due to increasing reliance on the Internet as our main source of information, businesses need to be keenly aware of their eCommerce presence. Both businesses and customers use the Internet to research and buy goods and services at an overwhelming pace. Mehta shared some Google research showing that 89% of B2B researchers use the internet during the B2B research process, and roughly half of those researchers are millennials. Businesses today have to be innovative, global, adaptable, and, perhaps most importantly, intensely connected across all media channels.
eCommerce is gaining exponential importance because a flawless solution is crucial for customer interaction. A website or homepage is often the first glimpse a customer sees into a company or product, and that platform can make or break their reputation, especially if it’s a smaller firm. In building the customer’s experience on an Internet platform, no detail is too small. Quality content and imagery matters, but certain language, currency options, and tab structure can be a deciding factor in retaining customers.
Mehta shared that eCommerce best practices with NetSuite require acknowledging that digital commerce now affects every industry. Retail is obviously affected, since eCommerce for retailers is a matter of survival. A great website and active social media channels are necessary for funneling products directly to consumers. But eCommerce also plays a big part in manufacturing with digital platforms providing unusually direct access to customers in the B2B and B2C space. Furthermore, not only is a customer-facing platform crucial, but a platform that can use all of that captured customer data to improve the company is highly coveted.
NetSuite is not one to be left behind in the fast-paced, digital world, and as such they have created their own eCommerce solution called SuiteCommerce. Mehta hails eCommerce best practices with NetSuite as SuiteCommerce’s ability to combine B2B and B2C digital commerce in one platform. This unifies cloud-based commerce and eliminates integrations between even more systems.
Although the integration of both types of digital commerce is a defining feature of SuiteCommerce, the solution offers a potent variety of other services, including complete design flexibility, self-service account management, dynamic merchandising, faceted search and guided navigation, content management tools, advanced promotions and pricing, and many more.
Mehta shows that NetSuite’s out-of-the-box solution alone is much better than what some fully customized systems bring to the market. SuiteCommerce automatically offers an adaptable interface for use on any device, global capabilities with different languages and currencies, and point-of-sale and order management functionality.
It seems as though the session on eCommerce best practices with NetSuite and their SuiteCommerce solution thought of every last detail. Mehta demonstrates that SuiteCommerce can capture different methods of payment, remind shoppers when they’ve left merchandise in their carts, provide live support for customers, and even make sure the URL for the site is short and memorable.
In short, SuiteCommerce seems to be one-stop solution for modern eCommerce needs. The interface can be personalized to create compelling experiences for the customer and a business can collect information on customers and unique engagements and can exceed customer expectations to buy, fulfill, and return goods anywhere while maximizing profitability. SuiteCommerce counts Ryonet and Wingtip as clients who chose the system to develop their digital space because they needed a solution to be flexible, scalable, to run across multiple channels, and to create a seamless experience across all touch points.
Clearly, NetSuite has made eCommerce a priority because it is rapidly becoming the most important marketplace in the business world. eCommerce has the ability to connect customers and businesses with better products and services faster than ever before, and companies need a way to keep up without compromising on customer experience or data and reporting for themselves.
NetSuite has kept all of this in mind, and created SuiteCommerce which offers a unified, easy-to-use solution to help firms interact with their customers in the best possible way.